Rigby Financial

When something goes wrong with your home, car or business, you want to speak to someone who knows your policy and will pick up the phone. Rigby Financial is an independent insurance broker with an office on Upper Aughton Road in Birkdale, giving Southport clients a local team they can call, email, or meet in person.

We arrange personal and commercial insurance for individuals, families and businesses across Southport and the surrounding area. We work with all the major insurers and the Lloyd’s market, so we can find cover that fits your circumstances rather than squeezing you into one company’s products.

Get in touch or call us on 01704 565900 to talk through your cover.

Where is our Southport office?

You’ll find us at 3 Upper Aughton Road, Southport PR8 5NA, a short walk from Birkdale village and on the same road where Ginger McCain once stabled Red Rum.

Being local means our team can visit your premises when we arrange commercial insurance. Seeing how your business actually runs helps us present your risk properly to underwriters and negotiate the right terms.

Why choose an independent broker in Southport?

Since 2024, two of the longest-established Southport insurance brokers have been bought by international broking groups. Rigby Financial remains independent, so decisions about your cover are made by our own team in Merseyside.

You deal directly with someone who has the authority to make those decisions, and who will still be here when your policy comes up for renewal.

Being independent also means we aren’t tied to any one insurer. We have direct access to all the major insurance companies and the Lloyd’s market, so we can compare cover and terms across the market on your behalf.

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    Commercial insurance for Southport businesses

    We arrange a wide range of commercial insurance policies for businesses of every size. Every business has its own risks and specific needs, so we start by understanding yours before we approach any insurers.

    Premises and property

    Commercial building insurance covers the structure of premises you own or are responsible for insuring. If you let out commercial or residential buildings, our property owners insurance is built for landlords. Commercial combined insurance can bring buildings, contents, stock and liability together under a single policy.

    Liability and professional risks

    Employers’ liability insurance is a legal requirement for almost every business that employs staff. Public liability covers claims from customers and members of the public, while professional indemnity protects you if a client says your advice or work caused them a financial loss. We also arrange directors and officers insurance for company directors.

    Cyber insurance

    A cyber attack or data breach can stop a business trading and expose it to claims from customers whose data was affected. Depending on the policy, cyber insurance can cover the cost of restoring your systems, responding to a breach and the income you lose while you recover.

    Vans, fleets and goods in transit

    If your business relies on vehicles, we arrange commercial vehicle insurance for individual vans and fleet insurance once you have several vehicles on the road. Fleet cover puts every vehicle on one policy with one renewal date. For businesses moving goods, we also arrange transportation, marine and cargo insurance.

    Shops, care homes, trades and construction

    Our retail insurance covers shops, offices and surgeries. We also arrange cover for care homes and specialist insurance for manufacturing and construction businesses, including tradespeople and contractors.

    Personal insurance for Southport homes and families

    Your home is probably your largest asset, and it’s easy to be underinsured without realising it. We help you set sums insured based on realistic rebuild and replacement costs, then explain what your home insurance does and doesn’t cover.

    If your property or possessions are worth more than a standard policy allows for, our high net worth insurance is designed for larger homes and more valuable contents.

    We also arrange car insurance and travel insurance for individuals and families. Plenty of Southport’s Victorian houses have been converted into flats, and if you let one out, you’ll need landlord’s insurance rather than a standard home policy.

    What happens once your cover is in place?

    Once your policy is arranged, we keep a register of your insurances, manage your renewals and review your cover when your circumstances change.

    If you need to make a claim, contact us first. We’ll help you through the process and deal with the insurer on your behalf.

    Do I need to visit the Southport office?

    No, plenty of our clients deal with us entirely by phone and email. If you’d prefer to meet in person, get in touch first, and we’ll make sure the right person is at the office to see you – or we’ll arrange to come to you.

    Do you only work with clients in Southport?

    No, our head office is at Millbrook Business Park in Rainford, near St Helens, and we look after clients across Merseyside and throughout the UK.

    Speak to our Southport team

    Get in touch or call 01704 565900. We’ll talk through what you need, look at the cover you already have and tell you honestly whether we can improve on it.

    Explore our latest news & blogs

    Posted on Google Google
    S Lloyd
    0 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Always very proactive, professional and a delight to deal with.
    Posted on Google Google
    A Webster
    26 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Always polite, efficient and helpful

    Owner's reply
    Great to hear - thanks Anthony!
    Posted on Google Google
    J Best
    48 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I cannot recommend Rigby Financial enough. Both Jeremy and Josh have helped me with my financials and helped to explain all of the confusing technical terms so that it's all less daunting! Jeremy is extremely responsive and is always on hand to answer any of my questions. Being a first time buyer, Josh has been unbelievably prompt with his emails and keeps me updated at every stage, answering all my somewhat daft questions and putting my mind at ease. Thoroughly recommend!

    Owner's reply
    Thanks Jess, glad we’ve been able to help you unravel the jargon to make it clear and understandable. 👍🏼
    Posted on Google Google
    L Winter
    49 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Always great service from Rigby. Very responsive to questions and queries. Would highly recommend.

    Owner's reply
    Thanks Lisa, it’s an absolute pleasure supporting you and your business 👍🏼
    Posted on Google Google
    M Best
    54 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    As a complete novice on the process of buying a house, Rigby Financial have taken all of the worries and concerns out of my hands and guided me clearly throughout the process. Josh has kept in contact throughout, answered all of my questions promptly and shown a professional and friendly approach at all times. I would highly recommend Rigby Financials for anyone needing expert, informative advice & guidance, all given in a very relatable manner.

    Owner's reply
    ☺️Well isn’t this a lovely review - thanks Mandy! We try our hardest to make things as simple & stress free as possible, so it’s great to hear Josh has offered his usual first class service…..we’re only sorry he’s not available to help unpack boxes too 🤣! Wishing you lots of happiness in your new home .
    Posted on Google Google
    G Grocott
    61 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Fantastic experience with Rigby Financial. Josh was a great help throughout the whole process — professional, knowledgeable, and always quick to respond to any questions I had. The team made everything straightforward and easy to understand, and the service was excellent from start to finish. I’d highly recommend Rigby Financial to anyone looking for friendly, reliable advice.

    Owner's reply
    Thank you for such great feedback 👍🏼 we are really pleased you have been happy with the service provided.
    Posted on Google Google
    C
    245 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Excellent professional and personal service. I have used Rigby for many years and they have always served our business well.

    Owner's reply
    Thank you, CarolineM! So good to hear that our service has met your expectations over the years. It means a lot to have your trust and continued support.
    Posted on Google Google
    T Lift Engineering
    343 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    As a business, we have used both the Insurance and Financial services of Rigby Financial for many years now. They take care of our Business Insurance, Cyber Insurance, Motor Trade Insurance, Company Pension Scheme, Group Life Cover, Private Medical Cover, Financial Investments and Employee Financial Planning Advice and we have always found them to be both efficient and highly professional in all aspects of the services provided. They take great interest in the specific needs of our business and have always given us clear well informed up to date advice to ensure we are well protected in a world that is ever changing. Our account managers are friendly, helpful and always available when needed. Outside of the business relationship, on a personal level I use Rigby Financial for my private home and car insurance along with their pension planning, investments and life cover. I would have no hesitation in recommending the services of Rigby Financial to both businesses and private individuals.

    Owner's reply
    Wow 🥰 thank you for such an amazing review, we are really glad to hear you feel looked after and it’s great knowing that you are happy with our service👍🏼
    Posted on Google Google
    L Kissock
    356 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We have been using Rigby Financial for many years. We have always received excellent service from Kieron and the team, they are so helpful and efficient. The team consistently provides correspondence that is both clear and concise, ensuring that communication is straightforward and easily understood. They are diligent in making certain that we always have the appropriate cover in place, giving us peace of mind that our requirements are thoroughly met. We would not hesitate to recommend Rigby Financial to anyone looking for a reliable insurance company.

    Owner's reply
    Thanks for the great review Lee, good to hear Kieron and the team are looking after you well👍🏼
    Posted on Google Google
    C Danby
    366 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I have used Rigby Financial for many years for both our business insurances and also at home. They are really easy to deal with, always proactive and make our insurance dealings very simple.

    Owner's reply
    Thanks Carl, great to hear we’re giving you the support you need for all your insurances.
    Posted on Google Google
    A Halstead
    368 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We have used Rigby for many years both personally and professionally with our companies. Throughout that time we have always received an excellent service from all the team. From day one Jeremy has always been extremely helpful, friendly and approachable. He has kept us well informed about our products and we appreciate the personal touch that Rigby provide and how knowledgeable and professional Jeremy is and always value his advice. We would highly recommend.

    Owner's reply
    So good to hear Amy, thank you!
    Posted on Google Google
    O Phillips
    368 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I have dealt with Rigby for a number years whilst building and operating my property business. They facilitated insurance on single dwelling properties to large multi unit development projects. I can always rely on them to sort the insurance side of my business, with minimal oversight or need for my involvement. I feel confident in recommending them to anyone.

    Owner's reply
    Thank you for such a positive review👍🏼
    Posted on Google Google
    J Harrison
    368 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I have used Rigby Financial for a few years now with multiple policies. Great customer service and prompt with finding the best renewal price every year

    Owner's reply
    Thanks Jamie good to hear you’ve been pleased with the service.
    Posted on Google Google
    D Chana
    369 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We own Bold Vets in St Helens and working with Rigby Insurance has been a godsend, taking all of the stress away from ensuring we’re covered for every eventuality. They’re straightforward, professional but friendly. Everything a family run business should be! They’ve helped us with everything from car insurance to more specialist veterinary practice cover. We highly recommend Andrew and the team and wouldn’t go anywhere else.

    Owner's reply
    Thanks David it’s really good to work with you guys and lovely to get such positive feedback👍🏼
    Posted on Google Google
    E Honey
    369 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We’ve been using Rigby Financial for many years and have always received excellent service. Kieron has been consistently helpful, professional, and approachable, making sure we have the right cover in place and explaining everything clearly. It’s reassuring to know we can rely on them year after year, and we wouldn’t hesitate to recommend Rigby Financial to anyone looking for reliable insurance and outstanding customer care.

    Owner's reply
    Thanks for the great review
    Posted on Google Google
    A Hunter
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We have relied on Rigby Financial for all our business insurance needs for the past 10 years. Both Kieron and Jeremy consistently deliver excellent service, and their expertise and support are truly exceptional

    Owner's reply
    Thanks for a great review
    Posted on Google Google
    J Faulkner
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Arcoframe has used Rigby Insurance for nearly 20 years, and the level of service we've received has always been excellent. They handle all of our insurance needs, including our fleet of vans as well as buildings and contents insurance. Our main point of contact throughout the years has been Keiren, who has consistently gone above and beyond to assist us. He’s always been helpful, knowledgeable, and quick to respond whenever we’ve needed support or advice. We highly recommend Rigby Insurance to any business looking for a reliable and professional insurance partner.

    Owner's reply
    Thanks for the great review
    Posted on Google Google
    P Turner
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Rigby Financial has been handling our insurance for many years, and Kieron and his team are always responsive, professional, and readily available whenever you need assistance.

    Owner's reply
    Thanks for the great review
    Posted on Google Google
    T Buckley
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I've used rugby financial since I set my business up 15 years ago supply me with all our insurances the team is always happy to help with an any questions.an if they don't know the answer they find it out for you ,I can't recommend them enough ,give them a call today 😁

    Owner's reply
    Thanks Tom for the fantastic review 👍🏼
    Posted on Google Google
    J Stevenson
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Great Service, always very helpful and a great price.

    Owner's reply
    Thank you for the review
    Posted on Google Google
    J Mcknight
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Jeremy has been helping me over a number of years from preparing pensions and savings to ensuring I am making best use of my funds. Everything is proactive and reviewed annually. If I have any questions they are answered immediately.

    Owner's reply
    Thank you for the great review, its really good to hear our clients are pleased with the service they receive.
    Posted on Google Google
    E Ross
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Great service, quick responses.

    Owner's reply
    Thanks for the review
    Posted on Google Google
    P Livesley
    370 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I have used Rigbys for over 20 years. Very competitive, always do there best. Speedy service. I can highly recommend them.

    Owner's reply
    Thank you for the great review.
    Posted on Google Google
    T Whitehead
    722 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Having dealt with Rigby Financial for over 10 years I now use them for a number of services both personally and commercially. Always a pleasure to deal with, offering reliable advice and professional service with a personal touch.

    Owner's reply
    Thank you for the great review Tom 👍🏼
    Posted on Google Google
    K Sanderson
    803 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    When we were looking to replace our insurance advisor our criteria was to have a more personal service and deal with the same person and not a call centre, Rigby Financial was exactly what we were looking for. No matter if it was for renewal, adjusting the cover or to make a claim, the interpersonal experience and advice from Rugby Financial has been second to none!

    Owner's reply
    Thanks Keith for the lovely review 👍🏼
    Posted on Google Google
    L Rawlinson
    805 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Amazing company and staff. I have always received a high standard of customer service. Highly recommend!

    Owner's reply
    Thank you for the great review
    Posted on Google Google
    L Connor
    805 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Rigby Financial have been managing our insurance for many years now and I wouldn't go anywhere else. Kieron and his team are very responsive, professional, and always on hand if I need any help or advice.

    Owner's reply
    Thank you for the great review 👍🏼
    Posted on Google Google
    A Star Removals
    805 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Always a great experience from the team at Rigby Financial.

    Owner's reply
    Thanks for the great feedback 👍🏼
    Posted on Google Google
    B Pickles
    806 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We use Rigby Financial Insurance as they provide outstanding customer communication and deliver the right insurance cover in a timely and efficient manner. We are delighted to work with another local family-owned business.

    Owner's reply
    Thank you for such a great review 👍🏼
    Posted on Google Google
    P Ascroft
    806 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Rigby Financial have been providing Insurance and Financial services to P & A Projects Limited for over 20 years. The entire team are always very professional, courteous and efficient with the range of services they provide; including Business, Fleet & Engineering Insurance Policies alongside Financial & Pension services.

    Owner's reply
    Thanks for the fantastic review 👍🏼
    Posted on Google Google
    A Neary
    807 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I have personally used Rigby Financial for over 15 years. Their service is second to none. Kieron and team have always done their level best to provide the right cost effective insurance but more importantly the right cover. I have used them for motor trade, business, commercial landlord and personal insurance (inc motorhome). I would personally recommend and have done in the past for any of your insurance needs 👍👍👍👍

    Owner's reply
    Thanks for your great review
    Posted on Google Google
    L Tuning
    809 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    I’ve used rigby for quite a few years now an they have always been excellent, Kieron is always so helpful an goes out of his way to help with anything,

    Owner's reply
    Thank you for a great review
    Posted on Google Google
    R Baxendale
    811 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We have been using Rigby Insurance for a few years now for our Fleet insurance. Kieron has always been extremely helpful and whenever you contact them they deal with your questions professionally and efficiently.

    Owner's reply
    Thank you for this great review. 👍🏼
    Posted on Google Google
    F Dawber
    811 days ago
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    We have used Rigby Financial for the past 6 years for all insurances required for our business. We deal with both Kieron and Jeremy who provide an excellent service. Their knowledge and support is outstanding.

    Owner's reply
    Thank you for this fantastic review 👍🏼

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