Commercial insurance is changing – fast. 

From the rise of AI-powered underwriting to cyber risk becoming a boardroom priority, the industry is evolving quickly alongside the threats and technologies reshaping the business world.

Here the Rigby Financial team look ahead to the trends that look set to define commercial insurance in 2026, with a quick guide to everything you need to know…

–         Cyber security

Over the last 12 months we’ve seen a huge shift in the focus of cyber insurance, with high profile cases, such as M&S, Jaguar Land Rover and the Co-op, showcasing the dangers.

As we head into 2026, cyber threats look set to continue dominating the risk landscape, with the need for robust cover switching from ‘nice-to-have’ to ‘must-have’.

In response, insurers are tightening terms, raising premiums, and demanding proof of strong cybersecurity practices before offering cover. Policies are also evolving to tackle new threats like deepfakes, AI-enhanced phishing and supply chain vulnerabilities. 

What it means for you:

Despite attacks becoming more frequent and costly, many companies still lack cyber cover. If you do one thing in 2026, treat cyber insurance as a core part of your risk management – not an afterthought!

–         AI and technology

Artificial intelligence is everywhere in insurance right now – driving underwriting, claims processing, risk modelling and customer engagement.

Insurers are investing heavily in AI systems capable of analysing huge amounts of data in real time and even automating routine tasks like claims decisions.

On the plus side, this leads to faster service and more personalised pricing – but it’s not all smooth sailing.

Some insurers are excluding AI-related errors from their cover, wary of unpredictable losses tied to algorithmic mistakes. This means businesses using AI must be even more diligent about risk controls – and policy terms may need to be negotiated carefully.

What it means for you:

Invest in strong data governance and clear documentation of your tech stack if you plan to be covered for AI-linked risks.

–         Climate change and extreme weather

Extreme weather conditions are increasing in severity and frequency. Meaning in 2026 we’re likely to see a sharper focus on minimising risk.

Insurers are also incorporating climate data into underwriting, with innovative products like parametric insurance (which automates pay outs when pre-agreed triggers are reached, such as a specific wind speed or rainfall quota) gaining traction for quicker, more transparent payouts.

What it means for you:

Evaluate how climate and environmental risk affects your premiums and, where possible, look to minimise the potential risk.

–         Personalised underwriting and data-driven risk profiles

Gone are the days of broad industry buckets and one-size-fits-all pricing.

Insurers in 2026 are using IoT sensors (devices capable of detecting things like light, motion and humidity and translating the information into digital data), telematics data, and even public behavioural signals to create custom risk profiles for individual businesses.

The result? Better pricing for businesses with strong safety programs…and potentially higher costs for those without.

What it means for you:

From commercial vehicles with telematics to workplace sensors that track hazards – data is the new currency in underwriting. For the most competitive quotes, being able to evidence strong risk management and controls will be essential.  

–         Flexible and ‘on-demand’ cover

The insurance world is adapting to new business models.

On-demand insurance, where cover is purchased for specific periods (for example, just during a contract or event), is becoming more common. And parametric products (mentioned earlier) bringing increased predictability and speed to protection.

What it means for you:

This flexibility will help businesses to control costs and align cover to fit  with their specific risk exposure.

–         Market dynamics

Economic pressures and evolving risks are reshaping pricing.

While some lines (like cyber) look set to see premium increases, others (such as commercial property) are likely to level out as capacity returns and competition grows.

What it means for you:

Better deals and more competitive pricing, so be sure to search the market.

–         Strategic partnerships

Insurance is no longer just an annual renewal event.

Leading insurers and brokers are building ongoing relationships with clients – offering continuous risk insights, real-time monitoring, and collaborative loss control strategies.

This approach helps businesses manage exposures proactively rather than waiting for claims to happen.

What it means for you:

Look for insurance companies or independent brokers – like us – prepared to go the extra mile. Acting as risk partners, not just vendors!

Looking for the best business protection in 2026?

At Rigby Financial, going above and beyond is all part of the service! So why not start the new year with a review of the commercial policies and protection you have in place?

Our experience team are on hand and ready to help. Partner with us and not only will we use our industry insight and expertise to help assess your risk, but as a fully independent broker, we will also search the market to find you the best possible cover at the best possible price.

Contact the team today and let’s get 2026 off to a great start.

About the author

Andrew Rigby

Andrew Rigby

LinkedIn profile Managing Director – General Insurance Division

Andrew has been involved with the business for over 20 years and oversees the day to day running of the General Insurance section. He actively manages a portfolio of commercial and high net worth...

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    J Best
    18 days ago
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    I cannot recommend Rigby Financial enough. Both Jeremy and Josh have helped me with my financials and helped to explain all of the confusing technical terms so that it's all less daunting! Jeremy is extremely responsive and is always on hand to answer any of my questions. Being a first time buyer, Josh has been unbelievably prompt with his emails and keeps me updated at every stage, answering all my somewhat daft questions and putting my mind at ease. Thoroughly recommend!

    Owner's reply
    Thanks Jess, glad we’ve been able to help you unravel the jargon to make it clear and understandable. 👍🏼
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    L Winter
    19 days ago
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    Always great service from Rigby. Very responsive to questions and queries. Would highly recommend.

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    Thanks Lisa, it’s an absolute pleasure supporting you and your business 👍🏼
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    M Best
    24 days ago
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    As a complete novice on the process of buying a house, Rigby Financial have taken all of the worries and concerns out of my hands and guided me clearly throughout the process. Josh has kept in contact throughout, answered all of my questions promptly and shown a professional and friendly approach at all times. I would highly recommend Rigby Financials for anyone needing expert, informative advice & guidance, all given in a very relatable manner.

    Owner's reply
    ☺️Well isn’t this a lovely review - thanks Mandy! We try our hardest to make things as simple & stress free as possible, so it’s great to hear Josh has offered his usual first class service…..we’re only sorry he’s not available to help unpack boxes too 🤣! Wishing you lots of happiness in your new home .
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    G Grocott
    31 days ago
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    Fantastic experience with Rigby Financial. Josh was a great help throughout the whole process — professional, knowledgeable, and always quick to respond to any questions I had. The team made everything straightforward and easy to understand, and the service was excellent from start to finish. I’d highly recommend Rigby Financial to anyone looking for friendly, reliable advice.

    Owner's reply
    Thank you for such great feedback 👍🏼 we are really pleased you have been happy with the service provided.
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    C
    215 days ago
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    Excellent professional and personal service. I have used Rigby for many years and they have always served our business well.

    Owner's reply
    Thank you, CarolineM! So good to hear that our service has met your expectations over the years. It means a lot to have your trust and continued support.
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    T Lift Engineering
    313 days ago
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    As a business, we have used both the Insurance and Financial services of Rigby Financial for many years now. They take care of our Business Insurance, Cyber Insurance, Motor Trade Insurance, Company Pension Scheme, Group Life Cover, Private Medical Cover, Financial Investments and Employee Financial Planning Advice and we have always found them to be both efficient and highly professional in all aspects of the services provided. They take great interest in the specific needs of our business and have always given us clear well informed up to date advice to ensure we are well protected in a world that is ever changing. Our account managers are friendly, helpful and always available when needed. Outside of the business relationship, on a personal level I use Rigby Financial for my private home and car insurance along with their pension planning, investments and life cover. I would have no hesitation in recommending the services of Rigby Financial to both businesses and private individuals.

    Owner's reply
    Wow 🥰 thank you for such an amazing review, we are really glad to hear you feel looked after and it’s great knowing that you are happy with our service👍🏼
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    L Kissock
    326 days ago
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    We have been using Rigby Financial for many years. We have always received excellent service from Kieron and the team, they are so helpful and efficient. The team consistently provides correspondence that is both clear and concise, ensuring that communication is straightforward and easily understood. They are diligent in making certain that we always have the appropriate cover in place, giving us peace of mind that our requirements are thoroughly met. We would not hesitate to recommend Rigby Financial to anyone looking for a reliable insurance company.

    Owner's reply
    Thanks for the great review Lee, good to hear Kieron and the team are looking after you well👍🏼
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    C Danby
    336 days ago
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    I have used Rigby Financial for many years for both our business insurances and also at home. They are really easy to deal with, always proactive and make our insurance dealings very simple.

    Owner's reply
    Thanks Carl, great to hear we’re giving you the support you need for all your insurances.
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    A Halstead
    338 days ago
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    We have used Rigby for many years both personally and professionally with our companies. Throughout that time we have always received an excellent service from all the team. From day one Jeremy has always been extremely helpful, friendly and approachable. He has kept us well informed about our products and we appreciate the personal touch that Rigby provide and how knowledgeable and professional Jeremy is and always value his advice. We would highly recommend.

    Owner's reply
    So good to hear Amy, thank you!
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    O Phillips
    338 days ago
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    I have dealt with Rigby for a number years whilst building and operating my property business. They facilitated insurance on single dwelling properties to large multi unit development projects. I can always rely on them to sort the insurance side of my business, with minimal oversight or need for my involvement. I feel confident in recommending them to anyone.

    Owner's reply
    Thank you for such a positive review👍🏼
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    J Harrison
    338 days ago
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    I have used Rigby Financial for a few years now with multiple policies. Great customer service and prompt with finding the best renewal price every year

    Owner's reply
    Thanks Jamie good to hear you’ve been pleased with the service.
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    D Chana
    339 days ago
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    We own Bold Vets in St Helens and working with Rigby Insurance has been a godsend, taking all of the stress away from ensuring we’re covered for every eventuality. They’re straightforward, professional but friendly. Everything a family run business should be! They’ve helped us with everything from car insurance to more specialist veterinary practice cover. We highly recommend Andrew and the team and wouldn’t go anywhere else.

    Owner's reply
    Thanks David it’s really good to work with you guys and lovely to get such positive feedback👍🏼
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    E Honey
    339 days ago
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    We’ve been using Rigby Financial for many years and have always received excellent service. Kieron has been consistently helpful, professional, and approachable, making sure we have the right cover in place and explaining everything clearly. It’s reassuring to know we can rely on them year after year, and we wouldn’t hesitate to recommend Rigby Financial to anyone looking for reliable insurance and outstanding customer care.

    Owner's reply
    Thanks for the great review
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    A Hunter
    340 days ago
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    We have relied on Rigby Financial for all our business insurance needs for the past 10 years. Both Kieron and Jeremy consistently deliver excellent service, and their expertise and support are truly exceptional

    Owner's reply
    Thanks for a great review
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    J Faulkner
    340 days ago
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    Arcoframe has used Rigby Insurance for nearly 20 years, and the level of service we've received has always been excellent. They handle all of our insurance needs, including our fleet of vans as well as buildings and contents insurance. Our main point of contact throughout the years has been Keiren, who has consistently gone above and beyond to assist us. He’s always been helpful, knowledgeable, and quick to respond whenever we’ve needed support or advice. We highly recommend Rigby Insurance to any business looking for a reliable and professional insurance partner.

    Owner's reply
    Thanks for the great review
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    P Turner
    340 days ago
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    Rigby Financial has been handling our insurance for many years, and Kieron and his team are always responsive, professional, and readily available whenever you need assistance.

    Owner's reply
    Thanks for the great review
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    T Buckley
    340 days ago
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    I've used rugby financial since I set my business up 15 years ago supply me with all our insurances the team is always happy to help with an any questions.an if they don't know the answer they find it out for you ,I can't recommend them enough ,give them a call today 😁

    Owner's reply
    Thanks Tom for the fantastic review 👍🏼
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    J Stevenson
    340 days ago
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    Great Service, always very helpful and a great price.

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    Thank you for the review
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    J Mcknight
    340 days ago
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    Jeremy has been helping me over a number of years from preparing pensions and savings to ensuring I am making best use of my funds. Everything is proactive and reviewed annually. If I have any questions they are answered immediately.

    Owner's reply
    Thank you for the great review, its really good to hear our clients are pleased with the service they receive.
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    E Ross
    340 days ago
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    Great service, quick responses.

    Owner's reply
    Thanks for the review
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    P Livesley
    340 days ago
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    I have used Rigbys for over 20 years. Very competitive, always do there best. Speedy service. I can highly recommend them.

    Owner's reply
    Thank you for the great review.
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    T Whitehead
    692 days ago
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    Having dealt with Rigby Financial for over 10 years I now use them for a number of services both personally and commercially. Always a pleasure to deal with, offering reliable advice and professional service with a personal touch.

    Owner's reply
    Thank you for the great review Tom 👍🏼
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    K Sanderson
    773 days ago
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    When we were looking to replace our insurance advisor our criteria was to have a more personal service and deal with the same person and not a call centre, Rigby Financial was exactly what we were looking for. No matter if it was for renewal, adjusting the cover or to make a claim, the interpersonal experience and advice from Rugby Financial has been second to none!

    Owner's reply
    Thanks Keith for the lovely review 👍🏼
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    L Rawlinson
    775 days ago
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    Amazing company and staff. I have always received a high standard of customer service. Highly recommend!

    Owner's reply
    Thank you for the great review
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    L Connor
    775 days ago
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    Rigby Financial have been managing our insurance for many years now and I wouldn't go anywhere else. Kieron and his team are very responsive, professional, and always on hand if I need any help or advice.

    Owner's reply
    Thank you for the great review 👍🏼

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